Cookie Policy

Cookies are small text files placed on your computer or mobile device when you visit a website. They make websites work more efficiently and provide information to site owners. Cookies enable SportBet to remember your preferences, enhance your user experience, and tailor the content you see to your interests. Without certain cookies, some features of our website may not function correctly.

There are different types of cookies. Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a longer period, or until you manually delete them. We also use first-party cookies, which are set by SportBet directly, and third-party cookies, which are set by external services that we use on our website.

SportBet uses cookies to improve your interaction with our platform and provide a secure, enjoyable betting experience. We use them to remember your login details, understand how you use our site, personalise your content, and analyse the effectiveness of our marketing campaigns. Our use of cookies complies with applicable data protection regulations, including the General Data Protection Regulation (GDPR).

Essential cookies are fundamental to the operation of the SportBet website. These cookies enable core functionalities such as security, network management, and accessibility. Without these cookies, you would not be able to log into your account, place bets, or access other secure areas of our site. They are typically set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. You cannot opt out of these cookies because they are strictly necessary for the website to function.

• Session Management: These cookies keep you logged in as you move through different pages on SportBet.
• Security: They help detect and prevent security threats, protecting your account from unauthorised access.
• Load Balancing: Essential cookies can distribute network traffic across multiple servers so the website remains responsive.
• Preference Storage: Remembering your basic preferences, such as language settings, to provide a consistent experience.

Analytics cookies collect information about how visitors use the SportBet website, for instance, which pages they visit most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works. By understanding how our users interact with SportBet, we can make informed decisions to enhance the user interface, content, and functionality.

• Visitor Counts: Tracking the number of unique visitors to our site.
• Page Views: Monitoring which pages are most popular and how long users spend on them.
• User Journey: Understanding the path users take through our website to identify areas for improvement.
• Performance Monitoring: Identifying website performance issues or errors to provide a smooth experience.

Functional cookies allow SportBet to remember choices you make and provide enhanced, more personal features. For example, these cookies can be used to remember your username, your preferred currency, or the region you are in. They can also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. While not strictly essential, these cookies significantly improve your experience on SportBet.

• Personalisation: Remembering your chosen settings and preferences.
• Remembering Login Details: Saving your username to make logging in quicker on subsequent visits.
• Content Customisation: Displaying content relevant to your past interactions or preferences.

Marketing and advertising cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. At SportBet, we use these cookies so our promotions and offers are relevant to our users, and to understand the impact of our advertising efforts.

• Targeted Advertising: Delivering ads based on your browsing history and interests.
• Campaign Performance: Measuring the success of our advertising campaigns.
• Retargeting: Showing you relevant SportBet ads on other websites you visit.

In addition to our own cookies, SportBet may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. These cookies are set by domains other than SportBet, such as our analytics providers, advertising partners, or social media platforms. We carefully select our third-party partners so they adhere to high standards of data protection and privacy. While we work only with reputable third parties, we do not have direct control over the cookies they set. You can find more information about these third-party cookies by visiting the respective third party's privacy and cookie policies.

The duration for which a cookie remains on your device depends on whether it is a "session" or "persistent" cookie. Session cookies are temporary and only remain on your device until you close your web browser. Persistent cookies remain on your device for a set period specified within the cookie itself, or until you manually delete them. This period can range from a few minutes to several years. For example, some functional cookies on SportBet might persist for a longer duration to remember your preferences over multiple visits, while advertising cookies may have a shorter lifespan. The exact expiry date for each cookie is typically specified in your browser settings.

You have the right to decide whether to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please be aware that if you choose to decline cookies, some features of the SportBet website may not function correctly or may become unavailable. For example, you may not be able to log in or place bets. You can typically find these settings in the "options" or "preferences" menu of your browser.

To manage your cookie preferences:

• Browser Settings: Most browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies.
• Opt-out Tools: For specific third-party advertising cookies, you can often opt out directly through industry-wide opt-out pages, such as those provided by the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
• SportBet Preferences: Where possible, SportBet may provide you with direct controls on our website to manage certain non-essential cookies.

Please note that disabling cookies may affect your experience on SportBet and limit the functionality of our services.

Some web browsers may transmit "Do Not Track" (DNT) signals to websites with which the browser communicates. As there is no uniform standard for recognising or implementing DNT signals, SportBet does not currently respond to DNT browser signals. We continue to monitor developments in DNT technology and the implementation of a standard. In the meantime, you can manage your cookie preferences directly through your browser settings as described in the "Managing and Disabling Cookies" section above, which allows you to control the collection of information for behavioural advertising and other purposes.

SportBet may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will revise the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Significant changes will be communicated through prominent notices on our website or via email, where appropriate, so you are aware of any updates.

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us. Our support team is available to assist you with any queries you may have regarding your privacy and data on SportBet. You can reach us through the contact methods provided on our website, including email and live chat. We are committed to transparency and addressing your concerns promptly and effectively.